17th August 2022
Google Trends is a powerful marketing tool and it’s not being talked about enough! Everyone wants to improve their SEO, keep their content fresh and gain valuable information on their market – Google Trends will help your business improve in these areas.
Here’s everything you need to know to get started…
What is Google Trends?
Let’s start with a basic understanding of what exactly Google Trends is. Google Trends is an online tool that will allow you to compare the popularity of different search terms. This helps you keep on top of whether search terms tractions are increasing or decreasing. Using this data you can select the best search terms for your website, giving your campaign the best chance at success.
The best thing about Google Trends is that it’s completely free. No contracts, pricing plans or tiers. You can use the tool at no expense and with no limitations hidden by upgrade fees.
Your searches can be as specific as you need them to be as you’ll have the ability to customise your keywords and phrases by a specific time period as well as location. You can compare up to five keywords and compare them against each other to narrow your keywords down to the most ideal term. Google will also offer you related keywords based on your search, meaning you can learn what other similar search terms users are searching online with.
When you have completed your analysis you can download a report of your data to anaylse it in greater detail, share with other team members or clients, or even run it through other programs for further exploration.
Why should you use Google Trends for marketing?
To increase your marketing success you need to capitalise on trends; and it’s not just about finding the most interesting topic but knowing when and where to place this content for the world to see. And that is what Google Trends is. Here’s a few reasons why you should consider it:
Discover engaging content
Everyone wants their online content to be fresh, relevant and most importantly, the type of content that your audience wants to digest. You have to make content that people will find engaging and want to read. Many of us can get consumed by keywords and technical SEO that we lose sight of the purpose; people need to want to read your content.
Google Trends is a free online tool that will help you find how much interest people have in a specific topic. If you find common trends that are also related to your industry you can curate content around that topic and serve your audience content that they are invested in.
Visual inspiration
Google Trends is not only useful for searching and comparing written content, it can also be used to inspire and aid creativity in a visual manner as well. Often we can lose inspiration or feel the need to shake up our creative approach; what better way to do that than to see what other visual content our audience consume and enjoy.
They absolute key to marketing success is making your target audience really feel like you understand them and their needs. On top of that, there are many SEO benefits too. Seems like a no brainer?
Get ahead of seasonal trends
Many businesses such as tourism, travel or e-commerce often work on a seasonal basis. Often this means it can be important to know when it is best to market certain products or services as well as get ahead of the supply chain.
You can use Google Trends to search when certain products or services are most searched for in the year. So, if you sell a product such as suitcases you might use Google Trends to see when users start to use Google to search for suitcases.
Now you can start pushing your marketing campaigns out at a key time and ensure your supply chain is ready to meet the demand.
In summary, trends are important to all of us whether you are a marketer, a blogger, in the tech industry or tourism; no matter the industry, service or product you will benefit from getting to know what your audience are actively searching for. Afterall, the more we know and understand our audiences the better we can serve them!